Ovoro: Refining Crypto Trading

May 30, 2022
4 min read

Last updated: 21.02.2024

Have you ever been in a situation where you wondered, "Why does this have to be so complicated? How can it be done better?”

Have you ever felt like - given enough time, thought, and effort - things could be improved? 


So have we!

That is how we felt, and that is what we talked about at length one late summer afternoon in 2021 while having a barbeque on the balcony.

some barbequed sausages
Finnish summer can be tricky sometimes, but the barbeques are always good.

If someone could hear us talk, they would confirm that the most common question they heard was

Yes, but how?

“Yes, but how?” was the question we both had been asking ourselves and each other for quite some time.

Why that question?

After using multiple crypto trading and investment services and making some bad decisions, we realized that the entire crypto trading process was unnecessarily complicated

All the services we came across seemed too complex for non-professionals to use

On top of that, with a market functioning 24/7 and as volatile as it is, there is no way for an unseasoned user to keep up the pace and succeed without going crazy first or suffer from sleep deprivation at the very least. After all, a human can only do so much.

It was also evident that many crypto trading and investing services did not seem trustworthy, and some were outright scams.

We thought maybe, just maybe, we could make a difference. 

But first things first.

The problems that need solving

a pile of messed up clothes, two hands in a handshake, and a retro clock
We had to do three things.

When it comes to the world of cryptocurrencies and the state of things in it, there were three main problems we had to solve if we wanted to make a real difference.

The mess

With thousands of cryptocurrencies to choose from, dozens of exchanges, and millions of voices recommending this, that, and the other, it is safe to say that the mess is all over the place. 

A beginner can easily get lost and be discouraged and, as a result, miss out on opportunities

So, the mess must be cleared. 

The process needs to be simplified to a degree where starting your journey as a crypto investor is as simple as a couple of taps on your phone. - Otto Laurila


Trust is a big issue, if not the biggest one in the crypto industry. 

We needed to find a way to turn skepticism into curiosity, curiosity into excitement, and excitement into trust, user dedication, and retention.


As mentioned before, the crypto market works 24/7. That is a challenge even for seasoned investors, which meant that if we wanted to make crypto investing better, we had to find a way to make time work for us.

Speaking of us, now is the time to mention a few things about who we are.

The founders of Ovoro

A photo of Otto Laurila and Teemu Viljanen - the founders of Ovoro
From left to right: Otto Laurila and Teemu Viljanen - founders of Ovoro.

Let's face it: we are a bit privileged. We come from and live in Finland, the country that has been selected as the world's happiest country six times in a row. (as of 2023). 

a photo of Helsinki Finland (tori)
Helsinki, Finland.

We've had the opportunity to travel, we've lived abroad.

a black and white photo of two children, one is Otto
Otto as a child in Tanzania.

A photo of Teemu as a teenager talking with an African male leaning on an yellow car. Both smiling.
Teemu in western Africa.

Most importantly, we've been able to stand for what we believe in.  

We know that the situation is different for many people around the world — quite the opposite of ours.

We have seen it, and it feels wrong.

We believe that everyone should have access to the right tools that allow them to improve their financial and overall situation. - Teemu Viljanen

Why crypto?

In the past, as professionals, we have worked on many different projects, from mobile gambling to mixed reality content. It's a lot of fun and it has been great, but the question "Does that help anyone?”  has always been there.

It's exciting to work on something fun, but it is much more meaningful when you know that what you do can have a positive impact on someone's life and their future.

Because we care about the future and believe that digital currencies are the future, we created Ovoro. 

And while Ovoro cannot possibly solve world poverty or hunger, it can be a game-changer for people interested in investing in cryptocurrencies.

Especially for those looking for a solution that will make their crypto journey smooth and effortless.

a paper boat floating smoothly on calm waters
Ovoro is coming soon. Get on board before all seats are taken!

But enough about us, let's talk about Ovoro.

What is Ovoro?

Ovoro is clutter-free

We promised to clear the mess, right? 


That is why we didn't create a crypto exchange with thousands of cryptocurrencies, tokens, assets, and options for you to become overwhelmed with right after you connect your wallet.

We created an app.

The process

When autumn turned to winter in 2021, we started running our first tests with the first version of the application's core. We weren’t 100% sure the idea would work, but we were determined to try it.

The result

Several core versions and numerous tests later, we realized that we were on to something. 

We got the results we were after, and, at that point, there was very little to stop us from our mission: a simple, clutter-free, accessible crypto-investing app.

multiple phones displaying the different asset collections of Ovoro
Ovoro - crypto investing at your fingertips.

But there is more to Ovoro than that. We didn't just make the crypto world accessible to you without the need for a crypto wallet.

We curated asset collections that combine different crypto assets to make investment diversification pain-free. 

Apart from Bitcoin and Ethereum, the two best-known cryptocurrencies, we have several multi-asset collections where we combine different crypto assets to fit your preferences.

We constantly work to improve our asset collections which includes testing different options to make sure that we provide the best diversification opportunities and also meet popular demand in the ever-evolving crypto world.

Why put your trust in us?

Trust is everything. But it is also a tricky thing, especially when it comes to cryptocurrency projects. 

We know the frustration, we’ve been there. We don't want you to go through it.

But here is the thing: if we are willing to take the time and the effort and work as hard as it takes to create a product that removes the obstacles before you so you have effortless access to the world of digital currencies and the potential it has, then you already know that we care about your success. 

And that's all that matters.


Ovoro does not simply remove the clutter and clear the mess out of your way.

The problem with time is huge, especially for inexperienced investors. Having to deal with a market that runs 24/7 is an unbelievable burden. But not for Ovoro.

a green retro clock
For Ovoro, time is not an issue.

Ovoro solves the problem and makes time work for its users by harnessing the power of AI and automating the trading process. 

When you invest in any of our asset collections, Ovoro’s algorithms do the work for you 24/ 7, so you don't have to worry about anything. As simple as that.

So, why Ovoro?

You did not end up here by some miracle or pure chance. You are here because of two things.

One - we share a passion. Like us, you are passionate about digital currencies and believe they are the future. 

Two - you have the same problems we did and are looking for a solution.

Well, you found it. Get on board

*Ovoro is in beta. We are working on acquiring our licenses.

Download Ovoro and test it risk-free using our virtual money.

More about our journey.

Our roadmap

What we achieved in 2023.